Privacy Policy
1. Who we are
The data controller responsible for processing your personal data is SB - Coaching, Mentoria e Consultoria, Unipessoal Lda (ReHuman Lab), NIF 519370449, with registered office at Rua Hermano Neves, n.º 18, Piso 3, Escritório 7, V6056, 1600-477 Lisboa, Portugal.
Confidentiality and the protection of your personal data are foundational pillars of the relationship we establish. I treat the safeguarding of your privacy as an absolute priority, ensuring that all personal data is handled responsibly, ethically, and in full compliance with the General Data Protection Regulation (GDPR).
2. What data we collect
We collect the following types of data, depending on how you interact with us:
- Identification and contact data: name, email, phone number
- Booking data: session dates and times, through Amelia
- Payment data: processed through our payment service provider; we do not store card details on our own systems
- Data shared within the coaching process: information voluntarily shared, session notes, forms, or other materials arising from the process
- Browsing data: through cookies, as described in our Cookie Policy
3. Sensitive data
Within a trauma-informed coaching process, you may share information relating to your emotional health, personal history, or psychological wellbeing. This data is considered a special category of personal data under Article 9 of the GDPR, and is only processed with your explicit consent, given throughout the coaching process, and solely for the purpose of delivering the service.
4. Purposes and legal basis for processing
We process your data for the following purposes and legal bases:
| Purpose | Legal basis |
|---|---|
| Provision of coaching, mentoring, or consultancy services | Performance of contract |
| Management of bookings and related communications | Performance of contract |
| Payment processing | Performance of contract / legal obligation |
| Processing of sensitive data shared during the process | Explicit consent |
| Website traffic analysis (Google Analytics) | Consent |
| Marketing communications (Meta Pixel) | Consent |
| Compliance with tax and accounting obligations | Legal obligation |
5. Retention period
Data relating to the coaching process, including session notes and shared materials, is retained for a maximum period of 12 months following the conclusion of the engagement, after which it is permanently and securely deleted.
Data relating to tax and accounting obligations is retained for the period required by law.
6. Sharing data with third parties
Your data may be shared with the following service providers, solely for the purposes described:
- Amelia, for booking management
- Our payment service provider, for payment processing
- Google Analytics, for website traffic analysis
- Meta (Facebook/Instagram), for campaign measurement
We never sell your personal data to third parties.
7. International transfers
Some of the providers listed above may process data outside the European Economic Area. In such cases, we ensure that the transfer is carried out under mechanisms recognised by law, such as the European Commission's Standard Contractual Clauses.
8. Data security
We adopt appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.
9. Your rights
You have the right to:
- Access your personal data
- Request its rectification or update
- Request the deletion of your data
- Request the restriction of processing
- Object to processing
- Request the portability of your data
- Withdraw your consent at any time, without affecting the lawfulness of processing carried out beforehand
- Lodge a complaint with the Comissão Nacional de Proteção de Dados (CNPD), at www.cnpd.pt
To exercise these rights, please contact us at info@rehumanlab.com.
10. Ethical and professional boundaries of coaching
While coaching is grounded in a relationship of trust and proximity, it is essential to clarify its ethical and professional boundaries. A coach is not a psychotherapist, psychologist, consultant, or educator. Coaching is a present- and future-oriented process focused on activating the wisdom, internal resources, and capacity for choice that already reside within each client. Where appropriate, referrals to qualified healthcare or specialist professionals will be recommended.
This coaching practice is conducted in alignment with the International Coaching Federation (ICF) Code of Ethics, upholding principles of integrity, responsibility, professional competence, and the protection of client well-being.
Sessions are conducted online via the Zoom platform, ensuring a confidential, secure, and supportive environment.
11. Minors
Our services are not intended for individuals under 18 years of age without the consent and support of a legal guardian.
12. Changes to this policy
This policy may be updated periodically. The date of the last update is always indicated at the end of this document.
Last updated: july 2026